Launch of the new version of the Foodvisor application and presentation of a completely redesigned visual identity.
As part of the Launch of Foodvisor's new visual identity, I HAD THE OPPORTUNITY TO collaborate with their team to design a striking Launch videO. THE GOAL OF THIS project was to convey the essence of the brand and immeDIATELY CAPTURE THE audience's attention, while clearly and dynamically SHOWCASING THE KEY VALUES and features of the Foodvisor app.
The main challenge Was to create an engaging video that reFLECTED FOODVISOR'S modern, simple and innovative approach to nutrition and health. WE AIMED TO illustrate the playful and intuitive aspects of the app while emphASIZING ITS accuracy and usefuLness in helping users adopt healthy eating habITS IN THEIR DAILY lives.
Credits
Motion Art Direction - Samir Hamiche * Creative Direction - Olivier Pineda * Copywriter - Aurore Tran
Client - Foodvisor
