Commercial for a new Michelin sport tire For a driver, there are only two opponents, the circuit and himself. For every pilot, the first objective is to beat his lap times. As part of the launch for Michelin's Pilot Sport Cup 2 tire, I had the opportunity to collaborate on the creation of an engaging promotional video that highlights both the performance and innovation of this high-performance tire. The project aimed to convey the tire's cutting-edge technology and its superior grip and durability on the track, designed for driving enthusiasts and professionals alike.
Credits
DirectION / Motion Art Direction - Samir Hamiche * Copywritring - Laurent Hermez * Camera Operator - David Chambriard / Didier Blandin / Jérôme Cambier / Jerôme Chabanne
SloMo Operator - Mathieu Mougel * GoPro Operator - Florent Giffard * Drone Operator -Charel Fabry * Lead machinist -Jean Chesneau * Machinist -Jean-Guy Chauve
Music -Men At Work * Sound -Hervé Garrido * Production Manager -Fred Mabrut * Production Manager -Florence Furic * Driver -Jérôme Haslin
Production -Atalante * Agency -McCann Paris
Client -Michelin
